Biography
- Cheryl Curran
- Vice President Marketing and Product Management
Cheryl Curran is responsible for increasing Integrity’s visibility in the marketplace through comprehensive marketing communications and customer relations programs while effectively bringing innovative ethics and compliance solutions to market. Her team provides best practice advisory services, creates courses and content in line with the most up-to-date compliance regulations and the workflow solutions required to administer an effective ethics program, as well as supports Integrity’s entire suite of solutions through thought leadership, legal expertise, product design and development, stakeholder communications and marketing initiatives.
Cheryl brings over 25 years marketing and product management experience to Integrity. Prior to joining Integrity, Cheryl was VP of Marketing and Product Management at LRN where she led the ethics and compliance workforce solutions from concept through product launch, including online courses, the library management system and offline experiential learning programs. She was CMO at OneSource and developed strategic and tactical marketing plans and managed all aspects of the communications mix including brand strategy and message development to tactical lead generation programs. As Senior Vice President of Strategic Marketing at Thomson, she created the strategy for restructuring the business unit to position the company for growth as well as created a new corporate identity and business rebranding. She set strategic direction for the business, products and services of a portfolio of online solutions, introduced a new platform to revitalize the core, and determined a growth, milk or divesture tactic for each service.
Before her experience in business information solutions businesses, she worked for over 10 years in marketing, product and general management at Iridium, Electronic Data Systems and Memorex Telex, bringing enterprise wide wireless and information technology solutions to market.
Cheryl has a Bachelor of Science degree in Marketing from the University of Massachusetts.